Mrs. Catherine Wanjiru Ngahu is the founder and Managing Director of Strategic Business Options Ltd, a market research agency. She has over 20 years experience in enterprise development, marketing research, and training. She has designed and implemented numerous marketing research projects, customer service surveys, workshops and training seminars. She has also published extensively in the areas of technology policy, customer satisfaction, and quality issues. Catherine has wide experience in leading, coordinating and motivating teams in conducting surveys for a range of private and public sector organizations in East Africa and in the Horn of Africa.
Academically, Catherine holds a Bachelor of Education (Business Studies) degree (First Class Honours) from Kenyatta University (1985) and a Masters in Business Administration from University of Nairobi (1987). She was also a Business Research Fellow of Wharton Business School, University of Pennsylvania, USA (1992-1993), and is currently pursuing PhD studies in Organizational Management at the University of Nairobi.
She has been a Senior Lecturer at the University of Nairobi, Department of Business Administration in the Faculty of Commerce for over 10 years (1988-2000). She lectures in Customer Behaviour, Marketing Research, Marketing Strategy and Entrepreneurship. She has great interest in private sector development as a vehicle to enhance national competitiveness. Catherine has also done extensive consulting work for various organizations, including African Project Development Facility (APDF), Nairobi Central Business District Association (NCBDA), Family Planning Association of Kenya (2001), Department for International Development (DFID/Ministry of Agriculture), Family Planning Private Sector (FPPS), CARE Kenya, International Centre for Education & Development – University of Warwick, England, NETWAS/AMREF, UNIFEM/KCB, USAID/HRDA, USA, ILO/UNDP, and Kenya Power & Lighting Company.
Catherine serves on the Board of Kenya Women Finance Trust (KWFT), a micro finance organization that gives financial credit to women engaged in small businesses. She is also involved in fund raising for training and community mobilization of KWFT’s Village Banks Project. She is keenly interested in promoting entrepreneurship among women as a means for economic empowerment.